BHG Group AB (publ)
Research BHG Group AB (publ) (BHG) on Bullrun: valuation model: 37.5% overvalued, market cap SEK 3.48B, P/E 39.6. Explore financials, valuation history, model signals, and stock context.
Key Metrics
- TickerBHG
- ExchangeST
- CountrySweden
- SectorConsumer Cyclical
- IndustryInternet Retail
- CurrencySEK
- Valuation signal37.5% overvalued
- Market capSEK 3.48B
- P/E39.6
- Financial periodQ2 2026
- RevenueSEK 3.03B
- Net incomeSEK 55.50M
- Free cash flowSEK 338.60M
- Gross margin24.9%
Valuation Snapshot
Bullrun's latest valuation model marks BHG Group AB (publ) as 37.5% overvalued; latest market cap is SEK 3.48B; P/E is 39.6.
Peer valuation comparison
Latest P/E is 39.57x versus a Consumer Cyclical sector median of 17.59x (125.0% above).
Latest P/E is 39.57x versus a Sweden median of 18.57x (113.1% above).
Five-year financial history
| Year | Revenue | Net income | Free cash flow | Gross margin | Diluted EPS | Cash | Total debt | Equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | SEK 10.58B | SEK 145.30M | n/a | 23.5% | n/a | SEK 300.50M | SEK 1.92B | SEK 5.87B |
| FY2024 | SEK 9.96B | -SEK 640.10M | SEK 638.50M | 24.3% | -3.79 | SEK 451.30M | n/a | SEK 5.79B |
| FY2023 | SEK 11.79B | -SEK 1.54B | SEK 1.51B | 24.8% | -8.73 | SEK 370.30M | n/a | SEK 6.34B |
| FY2022 | SEK 13.43B | SEK 45.70M | -SEK 163.30M | 22.2% | 0.25 | SEK 477.60M | n/a | SEK 7.67B |
Valuation history
| Year | Snapshot date | Market cap | P/E | Dividend yield | Annual dividend/share |
|---|---|---|---|---|---|
| 2026 | 2026-08-27 | SEK 3.48B | 39.6 | n/a | 0 |
Dividend history
Latest trailing dividend snapshot: annual dividend/share 0 SEK.
About BHG Group AB (publ)
BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products.
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Frequently asked questions
Is BHG Group AB (publ) overvalued or undervalued?
Bullrun's valuation model currently marks BHG Group AB (publ) as 37.5% overvalued.
What is BHG Group AB (publ)'s market cap?
BHG Group AB (publ)'s market capitalization is SEK 3.48B.
What is BHG Group AB (publ)'s P/E ratio?
BHG Group AB (publ)'s price-to-earnings (P/E) ratio is 39.6.
What does BHG Group AB (publ) do?
BHG Group AB (publ) operates as a consumer e-commerce company in Sweden, Finland, Denmark, Norway, rest of Europe, and internationally. It operates in three segments: Home Improvement, Value Home, and Premium Living. The Home Improvement segment operates as a drop shipping model for Do-It-Yourself (DIY) product categories, such as garden, construction, and renovation products. Its Value Home segment offers furniture and leisure products. The Premium Living segment provides furniture, home furnishing, and interior design products.