Harley-Davidson Inc
Research Harley-Davidson Inc (HOG) on Bullrun: valuation model: 0.6% overvalued, market cap USD 2.81B, P/E 16.6, dividend yield 2.7%. Explore financials, valuation history, model signals, and stock context.
Key Metrics
- TickerHOG
- ExchangeNYSE
- CountryUnited States
- SectorConsumer Cyclical
- IndustryRecreational Vehicles
- CurrencyUSD
- Valuation signal0.6% overvalued
- Market capUSD 2.81B
- P/E16.6
- Dividend yield2.7%
- Financial periodQ2 2026
- RevenueUSD 1.23B
- Net incomeUSD 79.81M
- Free cash flowUSD 155.43M
- Gross margin31.7%
Valuation Snapshot
Bullrun's latest valuation model marks Harley-Davidson Inc as 0.6% overvalued; latest market cap is USD 2.81B; P/E is 16.6; dividend yield is 2.7%.
Peer valuation comparison
Latest P/E is 16.64x versus a Consumer Cyclical sector median of 17.61x (5.5% below).
Latest dividend yield is 2.72% versus a Consumer Cyclical sector median of 2.91% (6.5% below).
Five-year financial history
| Year | Revenue | Net income | Free cash flow | Gross margin | Diluted EPS | Cash | Total debt | Equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | USD 3.60B | USD 338.74M | USD 415.24M | 23.9% | 2.78 | USD 3.09B | USD 2.47B | USD 3.14B |
| FY2024 | USD 4.15B | USD 455.36M | USD 867.27M | 27.5% | 3.44 | USD 1.59B | USD 6.32B | USD 3.17B |
| FY2023 | USD 4.88B | USD 706.59M | USD 547.48M | 32.0% | 4.87 | USD 1.53B | USD 6.25B | USD 3.25B |
| FY2022 | USD 4.93B | USD 741.41M | USD 396.79M | 31.0% | 4.96 | USD 1.43B | USD 6.14B | USD 2.90B |
Valuation history
| Year | Snapshot date | Market cap | P/E | Dividend yield | Annual dividend/share |
|---|---|---|---|---|---|
| 2026 | 2026-10-09 | USD 2.81B | 16.6 | 2.8% | 0.74 |
| 2025 | 2025-12-31 | USD 2.29B | 7.9 | 3.5% | 0.72 |
| 2024 | 2024-12-31 | USD 3.74B | 9.0 | 2.3% | 0.68 |
| 2023 | 2023-12-29 | USD 5.13B | 7.5 | 1.8% | 0.68 |
| 2022 | 2022-12-30 | USD 6.08B | 8.6 | 1.5% | 0.64 |
| 2021 | 2021-12-31 | USD 5.79B | 9.0 | 1.6% | 0.6 |
Dividend history
Latest trailing dividend snapshot: annual dividend/share 0.74 USD, yield 2.7%.
| Year | Dividends/share |
|---|---|
| FY2025 | 0.72 USD |
| FY2024 | 0.69 USD |
| FY2023 | 0.66 USD |
| FY2022 | 0.63 USD |
About Harley-Davidson Inc
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services.
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Frequently asked questions
Is Harley-Davidson Inc overvalued or undervalued?
Bullrun's valuation model currently marks Harley-Davidson Inc as 0.6% overvalued.
What is Harley-Davidson Inc's market cap?
Harley-Davidson Inc's market capitalization is USD 2.81B.
What is Harley-Davidson Inc's P/E ratio?
Harley-Davidson Inc's price-to-earnings (P/E) ratio is 16.6.
Does Harley-Davidson Inc pay a dividend?
Harley-Davidson Inc has a dividend yield of 2.7%.
What does Harley-Davidson Inc do?
Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services.