Pricer AB (publ)
Research Pricer AB (publ) (PRIC-B) on Bullrun: valuation model: 30.9% undervalued, market cap SEK 701.82M, P/E 10.2. Explore financials, valuation history, model signals, and stock context.
Key Metrics
- TickerPRIC-B
- ExchangeST
- CountrySweden
- SectorIndustrials
- IndustryBusiness Equipment & Supplies
- CurrencySEK
- Valuation signal30.9% undervalued
- Market capSEK 701.82M
- P/E10.2
- Financial periodQ2 2026
- RevenueSEK 486.40M
- Net incomeSEK 20.00M
- Free cash flow-SEK 4.40M
- Gross margin28.1%
Valuation Snapshot
Bullrun's latest valuation model marks Pricer AB (publ) as 30.9% undervalued; latest market cap is SEK 701.82M; P/E is 10.2.
Peer valuation comparison
Latest P/E is 10.23x versus a Industrials sector median of 20.76x (50.7% below).
Latest P/E is 10.23x versus a Sweden median of 18.57x (44.9% below).
Five-year financial history
| Year | Revenue | Net income | Free cash flow | Gross margin | Diluted EPS | Cash | Total debt | Equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | SEK 2.15B | SEK 1.30M | n/a | 22.2% | n/a | SEK 308.10M | n/a | SEK 1.07B |
| FY2024 | SEK 2.56B | SEK 131.90M | SEK 16.50M | 22.0% | 0.81 | SEK 489.20M | SEK 292.10M | SEK 1.12B |
| FY2023 | SEK 2.68B | -SEK 48.30M | -SEK 119.00M | 17.0% | -0.29 | SEK 255.60M | SEK 240.10M | SEK 957.20M |
| FY2022 | SEK 2.27B | SEK 4.80M | SEK 250.33M | 16.5% | 0.04 | SEK 217.50M | SEK 0 | SEK 732.20M |
Valuation history
| Year | Snapshot date | Market cap | P/E | Dividend yield | Annual dividend/share |
|---|---|---|---|---|---|
| 2026 | 2026-08-25 | SEK 701.82M | 10.2 | n/a | 0 |
Dividend history
Latest trailing dividend snapshot: annual dividend/share 0 SEK.
| Year | Dividends/share |
|---|---|
| FY2022 | 0.89 SEK |
About Pricer AB (publ)
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform. It also offers attachment solutions for furniture, rails, adapters, and holders of shelf-edge;
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Frequently asked questions
Is Pricer AB (publ) overvalued or undervalued?
Bullrun's valuation model currently marks Pricer AB (publ) as 30.9% undervalued.
What is Pricer AB (publ)'s market cap?
Pricer AB (publ)'s market capitalization is SEK 701.82M.
What is Pricer AB (publ)'s P/E ratio?
Pricer AB (publ)'s price-to-earnings (P/E) ratio is 10.2.
What does Pricer AB (publ) do?
Pricer AB (publ) provides in-store digital solutions in Europe, the Middle East and Africa, the Americas, and Asia and Pacific. The company provides electronic shelf labels, such as Pricer SmartTAG Color, Pricer Avenue, and Pricer HangTAG; Pricer Plaza, a cloud-based platform for scalable management, monitoring, and integration of a digital in-store system; and The Pricer platform, an in-store digital platform.