Upsales Technology AB
Research Upsales Technology AB (UPSALE) on Bullrun: valuation model: 30.4% undervalued, market cap SEK 476.53M, P/E 20.8. Explore financials, valuation history, model signals, and stock context.
Key Metrics
- TickerUPSALE
- ExchangeST
- CountrySweden
- SectorTechnology
- IndustrySoftware - Application
- CurrencySEK
- Valuation signal30.4% undervalued
- Market capSEK 476.53M
- P/E20.8
- Financial periodQ2 2026
- RevenueSEK 41.45M
- Net incomeSEK 5.37M
- Free cash flowSEK 6.60M
- Gross margin65.5%
Valuation Snapshot
Bullrun's latest valuation model marks Upsales Technology AB as 30.4% undervalued; latest market cap is SEK 476.53M; P/E is 20.8.
Peer valuation comparison
Latest P/E is 20.81x versus a Technology sector median of 28.57x (27.2% below).
Latest P/E is 20.81x versus a Sweden median of 18.57x (12.1% above).
Five-year financial history
| Year | Revenue | Net income | Free cash flow | Gross margin | Diluted EPS | Cash | Total debt | Equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | SEK 154.64M | SEK 22.45M | n/a | 73.6% | n/a | SEK 36.97M | SEK 2.78M | SEK 18.33M |
| FY2024 | SEK 149.81M | SEK 18.49M | n/a | 89.9% | n/a | SEK 47.43M | SEK 0 | SEK 21.91M |
| FY2023 | SEK 152.66M | SEK 27.55M | n/a | 100.0% | n/a | SEK 52.61M | n/a | n/a |
| FY2022 | SEK 139.51M | SEK 22.49M | n/a | 100.0% | n/a | SEK 64.44M | n/a | n/a |
Valuation history
| Year | Snapshot date | Market cap | P/E | Dividend yield | Annual dividend/share |
|---|---|---|---|---|---|
| 2026 | 2026-08-24 | SEK 476.53M | 20.8 | 5.1% | 1.5 |
Dividend history
Latest trailing dividend snapshot: annual dividend/share 1.5 SEK.
About Upsales Technology AB
Upsales Technology AB (publ) operates as a software-as-a-service company that develops and sells web-based business systems with a focus on sales, marketing, and analysis in Sweden and internationally. It provides Upsales platform, which provides database and analyzes sales history and gives suggestions on actions to win more deals; helps discover untapped companies in customers' corporate networks;
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Frequently asked questions
Is Upsales Technology AB overvalued or undervalued?
Bullrun's valuation model currently marks Upsales Technology AB as 30.4% undervalued.
What is Upsales Technology AB's market cap?
Upsales Technology AB's market capitalization is SEK 476.53M.
What is Upsales Technology AB's P/E ratio?
Upsales Technology AB's price-to-earnings (P/E) ratio is 20.8.
What does Upsales Technology AB do?
Upsales Technology AB (publ) operates as a software-as-a-service company that develops and sells web-based business systems with a focus on sales, marketing, and analysis in Sweden and internationally.