Booking Holdings Inc

Research Booking Holdings Inc (BKNG) on Bullrun: valuation model: 5.6% undervalued, market cap USD 144.44B, P/E 24.0, dividend yield 0.9%. Explore financials, valuation history, model signals, and stock context.

Key Metrics

TickerBKNG
ExchangeNASDAQ
CountryUnited States
SectorConsumer Cyclical
IndustryTravel Services
CurrencyUSD
Valuation signal5.6% undervalued
Market capUSD 144.44B
P/E24.0
Dividend yield0.9%
Financial periodFY2025
RevenueUSD 26.92B
Revenue growth13.4%
Net incomeUSD 5.40B
Free cash flowUSD 9.09B

Valuation Snapshot

Bullrun's latest valuation model marks Booking Holdings Inc as 5.6% undervalued; latest market cap is USD 144.44B; P/E is 24.0; dividend yield is 0.9%.

About Booking Holdings Inc

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.

Frequently asked questions

Is Booking Holdings Inc overvalued or undervalued?

Bullrun's valuation model currently marks Booking Holdings Inc as 5.6% undervalued.

What is Booking Holdings Inc's market cap?

Booking Holdings Inc's market capitalization is USD 144.44B.

What is Booking Holdings Inc's P/E ratio?

Booking Holdings Inc's price-to-earnings (P/E) ratio is 24.0.

Does Booking Holdings Inc pay a dividend?

Booking Holdings Inc has a dividend yield of 0.9%.