Booking Holdings Inc
Research Booking Holdings Inc (BKNG) on Bullrun: valuation model: 4.8% overvalued, market cap USD 162.05B, P/E 23.6, dividend yield 0.8%. Explore financials, valuation history, model signals, and stock context.
Key Metrics
- TickerBKNG
- ExchangeNASDAQ
- CountryUnited States
- SectorConsumer Cyclical
- IndustryTravel Services
- CurrencyUSD
- Valuation signal4.8% overvalued
- Market capUSD 162.05B
- P/E23.6
- Dividend yield0.8%
- Financial periodQ2 2026
- RevenueUSD 7.35B
- Net incomeUSD 1.95B
- Free cash flowUSD 3.64B
Valuation Snapshot
Bullrun's latest valuation model marks Booking Holdings Inc as 4.8% overvalued; latest market cap is USD 162.05B; P/E is 23.6; dividend yield is 0.8%.
Peer valuation comparison
Latest P/E is 23.64x versus a Consumer Cyclical sector median of 17.59x (34.4% above).
Latest dividend yield is 0.79% versus a Consumer Cyclical sector median of 2.89% (72.7% below).
Five-year financial history
| Year | Revenue | Net income | Free cash flow | Gross margin | Diluted EPS | Cash | Total debt | Equity |
|---|---|---|---|---|---|---|---|---|
| FY2025 | USD 26.92B | USD 5.40B | USD 9.09B | n/a | 165.57 | USD 17.20B | USD 18.74B | -USD 5.58B |
| FY2024 | USD 23.74B | USD 5.88B | USD 7.89B | n/a | 172.69 | USD 16.16B | USD 16.60B | -USD 4.02B |
| FY2023 | USD 21.37B | USD 4.29B | USD 7.00B | n/a | 117.4 | USD 12.11B | USD 14.18B | -USD 2.74B |
| FY2022 | USD 17.09B | USD 3.06B | USD 6.19B | n/a | 76.35 | USD 12.22B | USD 12.49B | USD 2.78B |
Valuation history
| Year | Snapshot date | Market cap | P/E | Dividend yield | Annual dividend/share |
|---|---|---|---|---|---|
| 2026 | 2026-08-25 | USD 162.05B | 23.6 | 0.8% | 1.61 |
| 2025 | 2025-12-31 | USD 170.80B | 13.1 | 0.7% | 1.52 |
| 2024 | 2024-12-31 | USD 163.70B | 1.4 | 0.7% | 1.4 |
| 2023 | 2023-12-29 | USD 123.76B | 1.0 | n/a | n/a |
| 2022 | 2022-12-30 | USD 78.17B | 1.3 | n/a | n/a |
| 2021 | 2021-12-31 | USD 98.53B | 3.4 | n/a | n/a |
Dividend history
Latest trailing dividend snapshot: annual dividend/share 1.61 USD, yield 0.8%.
| Year | Dividends/share |
|---|---|
| FY2025 | 9.6 USD |
| FY2024 | 8.75 USD |
About Booking Holdings Inc
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.
Related stock research
Other Consumer Cyclical stocks
Frequently asked questions
Is Booking Holdings Inc overvalued or undervalued?
Bullrun's valuation model currently marks Booking Holdings Inc as 4.8% overvalued.
What is Booking Holdings Inc's market cap?
Booking Holdings Inc's market capitalization is USD 162.05B.
What is Booking Holdings Inc's P/E ratio?
Booking Holdings Inc's price-to-earnings (P/E) ratio is 23.6.
Does Booking Holdings Inc pay a dividend?
Booking Holdings Inc has a dividend yield of 0.8%.
What does Booking Holdings Inc do?
Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs.