Rubicon Project risk profile
39 Normal where most of the sector sits
Measured 1 September 2026 from RUBI's filed statements. Recomputed nightly.
39 (Normal), driven by Leverage and coverage at 80, over 5 weighted categories on the MANUFACTURER profile.
What is measured
| Mechanism | Reading | Band | Direction | Driver |
|---|---|---|---|---|
| Market expectation | 79 | Stretched | Volatile | One-year price volatility — 2,691.5% |
| Operating pressure | 42 | Elevated | Easing | Operating-margin drift — -3.7 percentage points |
| Cash conversion | 0 | Contained | Easing | Free-cash-flow margin — 48.2% |
| Leverage and coverage | 80 | Acute | Worsening | Net debt to EBITDA — 5.83x |
| Competitive position | 26 | Normal | Stable | Revenue-growth gap against peers — -7.1 percentage points |
| Concentration | Reads identified supplier spend, customers above the 10% disclosure threshold and revenue by region. No reading is stored for this company. | |||
These are descriptive readings of disclosed mechanisms, not investment advice, and not a prediction. A band says where a measured input sits, never what to do about it or what happens next.